The Outcome Economy

What is it?

The outcome economy shifts from the convention of competition by selling products and services, to a paradigm where it hinges around selling measurable results relevant to the buyer. It is an economy where buyers seek an outcome and the sellers are selling the promise of it.

Why is it important?

Technology gives us a better understanding of the needs of our staff and student community, more so than conventional surveys or workshops. Embedding intelligence in our services can provide a meaningful understanding of how our staff and students use them, to reveal the outcomes they want.

What to do next?

As we move further into the outcome economy, we will have a greater responsibility to identify and deliver actionable intelligence about our technology services and how our students and academics interact with them. Technologies like facial recognition and affective computing can also support and inform this analysis.